Embark on a journey of design exploration as the Salone del Mobile.Milano launches its international promotional tour for the upcoming edition, slated for April 16th to 21st, 2024, in Milan. The tour sets out to share tantalizing details about the upcoming event while igniting discussions on the future of home living and design with the global design community. As the ultimate destination for furnishing and architecture enthusiasts, the Salone del Mobile.Milano reaffirms its status as a beacon of excellence, captivating audiences 365 days a year.

Following the success of Red Night in Shanghai, the Salone sets its sights on Europe, with stops in Paris, London, Berlin, and Copenhagen. These capitals serve as hubs for both consolidating the event's existing allure and forging new networking connections, especially within Northern European markets. The tour then crosses the Atlantic to the United States, with stops in Miami, Dallas, New York, and Chicago. These cities will host a series of exclusive events, including meetings with sector professionals and networking evenings, underscoring the Salone's global influence and appeal.

Maria Porro, President of the Salone del Mobile.Milano, emphasizes the significance of the tour: "The Salone is more than just an event; it's a driving force in the design industry, pioneering market expansion, fostering community engagement, and nurturing emerging talents through initiatives like SaloneSatellite. With the Road to Salone tour, we aim to spark meaningful dialogue and offer fresh perspectives on design, catering to the diverse interests of our discerning international audience."

As the design world evolves and adapts to new challenges and opportunities, the Road to Salone 2024 tour serves as a platform for reflection, inspiration, and collaboration. It's an invitation to join the conversation, explore innovative ideas, and celebrate the transformative power of design in shaping the way we live, work, and interact with our surroundings.

Join us on the Road to Salone 2024 as we pave the way for a future where design knows no bounds and creativity knows no limits.